Christine Barney

Christine Barney

rbb Communications

Christine M. Barney is CEO and managing partner of rbb Communications, a four-time national Agency of the Year award winner. The rbb family of brands also includes Out of the Blue Advertising, SpiderBoost Communications and Digital Park.
Barney leads the firm’s M&A practice which provides communications strategies that cover every stage of the deal life cycle from pre-announcement planning to post-merger integration. Services include reputation audits, key stakeholder communications (shareholders, customers, vendors, influentials), employee engagement, media relations and digital/social media strategies. The firm’s expertise spans multiple industries through work with companies including Hilton, Apple Leisure Group and FirstService Residential.
She is the author of “The Breakout Brand ™ Strategy: An Evolutionary Approach to Creating Customer Passion” and her firm, with offices in Miami, Fort Lauderdale and New York is known as the Champion of Breakout Brands.

Barney’s innovative management style and “employee-driven workplace” philosophy makes the firm a repeated winner in “best place to work” rankings in publications like Inc. Magazine, the Wall Street Journal and Florida Trend. She is immediate past chair of the Greater Miami Chamber of Commerce, a board member of the Alliance of M&A Advisors South Florida Chapter, a member of the Orange Bowl Committee, member of the International Women’s Forum, a Babson WIN Lab coach and is accredited by the Public Relations Society of America (PRSA). She is the 2016 Bill Adams PRSA Lifetime Achievement Award recipient.

Securing Stakeholder Buy-in Through Effective M&A Communications

Sullivan Ballroom BC

See beyond the numbers to explore communication best practices that protect the value of the deal. Hear case studies on how a failure to plan for leaks during due diligence led deals to evaporate or how poor post communications resulted in loss of key clients or employees that destroyed bottom line value.   This interactive discussion […]

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